Full Job Description
Join Our Team: Digital Content Strategist
Location: Cedar Falls, Iowa
Company: Amazon - Where Innovation Meets Customer Experience
Amazon, a frontrunner in e-commerce and innovative technology, is seeking a highly skilled Digital Content Strategist to join our expanding Cedar Falls team. At Amazon, we aim to be Earth’s most customer-centric company, where our employees help bring that vision to life every day. This is your chance to make a difference in a role that combines creative thinking, consumer insights, and digital strategy.
About the Role
The Digital Content Strategist will be responsible for shaping the online content landscape, developing strategies to improve our digital presence, and ensuring that our content resonates with a diverse audience. As a Digital Content Strategist, you will work closely with cross-functional teams to craft compelling narratives that drive engagement, conversions, and brand loyalty.
Key Responsibilities
- Develop and implement content strategies that align with Amazon’s business objectives and customer needs.
- Research and analyze industry trends, customer behavior, and market insights to inform content direction.
- Collaborate with marketing, engineering, and UX/UI design teams to create a consistent and engaging brand message.
- Produce high-quality, evergreen content for various digital platforms, including blogs, social media, email newsletters, and landing pages.
- Optimize content for SEO, ensuring maximum visibility and engagement across digital channels.
- Monitor and analyze performance metrics (traffic, engagement, conversions) to assess the effectiveness of content strategies.
- Conduct competitor analysis to glean insights into effective content practices and identify opportunities for differentiation.
- Manage content calendars and coordinate content deployment to ensure timely and effective communication.
- Be a mentor for junior content creators, providing guidance and feedback on best practices, style, and brand voice.
- Continuously refine and enhance the content strategy based on analytics and feedback to ensure we stay ahead of the curve.
Qualifications
To be successful as a Digital Content Strategist at Amazon, candidates should possess the following qualifications:
- Bachelor's degree in Marketing, Communications, English, or a related field.
- 3+ years of experience in digital content strategy, content marketing, or a similar role.
- Proven track record of creating successful content campaigns that generate results.
- Strong understanding of SEO best practices and digital marketing fundamentals.
- Excellent writing, editing, and storytelling skills with the ability to adapt tone and style for different audiences.
- Familiarity with analytics tools (Google Analytics, SEMrush, etc.) and performance tracking.
- Experience with CMS platforms (WordPress, Drupal, etc.) and digital collaboration tools.
- Creative mindset with the ability to think outside the box and drive innovative ideas.
- Strong organizational and project management skills, with the ability to handle multiple projects and deadlines.
- Team player with exceptional interpersonal skills and a collaborative spirit.
What We Offer
At Amazon, we believe that each employee brings unique value. As part of our team in Cedar Falls, you will enjoy:
- Competitive salary and bonuses that recognize your contributions to our success.
- Comprehensive health and wellness benefits to support your physical and mental well-being.
- An inclusive workplace culture that values diverse perspectives and backgrounds.
- Opportunities for professional growth and development, including mentorship and training programs.
- A dynamic work environment with cutting-edge technology and resources at your disposal.
- Flexible work arrangements, with options for remote work when applicable.
Why Cedar Falls?
Cedar Falls, Iowa, is a vibrant community known for its charming atmosphere, friendly residents, and thriving economy. With a rich history and a commitment to innovation, Cedar Falls is an ideal place for those looking to build their careers while enjoying the benefits of small-town living. The city boasts numerous parks, recreational opportunities, and cultural attractions, making it perfect for families and young professionals alike.
How to Apply
If you are ready to bring your passion for content strategy and digital marketing to Amazon’s Cedar Falls team, we want to hear from you! Please submit your resume and a cover letter outlining your relevant experience and why you are the ideal candidate for the Digital Content Strategist position.
Join us at Amazon and contribute to our mission of solving complex challenges and delivering the best possible customer experience through innovative digital content. Your journey starts here!
Amazon is an Equal Opportunity Employer
At Amazon, we're committed to diversity and inclusion. We believe in fostering a workplace that celebrates differences, encourages personal growth, and champions equitable opportunities for all employees. We are excited to welcome applicants from all backgrounds and walks of life.
We look forward to helping you shape the future of digital content at Amazon!